Juno (heyjuno.co) is an AI-moderated qualitative research platform. In the company's own words: "Juno recruits and interviews real people for you... clarity in hours, not weeks." Michelle Gilmore is CEO. Josh Davey is co-founder. Juno is seed stage: Nick Crocker at Blackbird led a $2.8M round, invested in 2024 (Blackbird portfolio page). For Juno, StartupCookie worked as a fractional CMO: LinkedIn content for both co-founders, customer stories on Juno's site, media and speaking decisions, launch comms, and the content side of Juno's expansion into Asia.
The challenge
Qualitative research is slow by tradition. Juno's pitch is that it does not have to be: an AI moderator recruits and interviews real people, and the team gets clarity in hours instead of weeks.
A seed-stage company selling a new way to do research faces a specific kind of buyer. Research and product people are trained to question methods. They adopt a new one when the people building it explain their thinking in public, and when real customers describe real projects.
Juno also had no marketing hire. Every podcast invite, speaking request, customer launch, and market-entry decision landed on the CEO's desk. So the engagement grew past content into the role a first marketing hire would fill, at a fraction of the cost of one.
What we did
LinkedIn for both co-founders
I produced LinkedIn content for CEO Michelle Gilmore and co-founder Josh Davey, run as an ongoing program in each of their voices. One example is a post from Josh on AI research that traveled well beyond Juno's own network.
Customer stories on heyjuno.co
I wrote "Accelerating digital adoption", a customer story about OFX, published on Juno's site. A named customer and a real project on Juno's own domain, where prospects and AI search engines can find it.
Media, podcasts, and speaking
Michelle routes every interview, podcast, and speaking request through me. I vet the audience, decide what earns her time, and prep her with talking-point docs when she says yes. The filter matters as much as the prep: a CEO's feed full of low-quality podcast appearances undoes the credibility the content builds.
Launch comms and a customer webinar
When a Juno customer launched a research report built on the platform, I ran the comms plan around it and produced a joint webinar with the customer's team, with Michelle presenting and me moderating.
The content side of an Asia market entry
When Juno opened up Singapore and Hong Kong, I built the outbound package for the trip: the demo video, the one-page overview, outreach copy for the network making introductions, and the guest-list coordination for the launch events. Investors and partners forwarded that package to their own contacts, so it had to work without anyone from Juno in the room.
Results
The public numbers, as shown on LinkedIn in July 2026:
- The flagship founder post has 745 reactions, 84 comments, and 89 reposts (view the post). The 89 reposts matter most: other people chose to put this content in front of their own audiences.
- The OFX customer story is published on heyjuno.co.
- Michelle spoke and appeared across the Australian tech circuit through the engagement, with every appearance vetted and prepped through this program, and Juno's Singapore and Hong Kong launch events ran on the materials above.
The engagement ran through January 2026, when Juno brought marketing operations in-house, which is the point of a fractional role at a seed-stage company: it carried the work until the company was ready to hire for it.
Services used
Frequently asked questions
What does Juno do?
Juno is an AI-moderated qualitative research platform. It recruits and interviews real people for you, and returns clarity in hours instead of weeks. Michelle Gilmore is CEO and Josh Davey is co-founder. Juno raised a $2.8M seed round led by Nick Crocker at Blackbird, invested in 2024.
What did StartupCookie deliver for Juno?
A fractional CMO engagement: LinkedIn content for CEO Michelle Gilmore and co-founder Josh Davey, customer stories on heyjuno.co, vetting and prep for media and speaking requests, launch comms including a joint customer webinar, and the outbound content package for Juno's Singapore and Hong Kong market entry. The engagement ran through January 2026, when Juno brought marketing in-house.
Are the numbers in this case study verified?
Yes. The engagement numbers (745 reactions, 84 comments, 89 reposts) are public on the linked LinkedIn post. The funding facts come from Blackbird's portfolio page, linked above. This page contains no internal or unverifiable metrics. Business-outcome numbers will be added once they are verified and Juno signs off.