Services

StartupCookie Services for B2B SaaS

StartupCookie runs end-to-end content and GTM programs for B2B SaaS startups: thought leadership, founder LinkedIn, AEO content, product marketing, video content, and GTM and content agent buildouts. Every service pairs AI-native production with senior content strategists, so you get the output of a full content team at a fraction of the hiring cost.

Six services, one team Month-to-month
Book an intro call Every engagement is custom-scoped on the intro call. Month-to-month, no long contracts.
What we offer

Six services, one team

Thought Leadership Content

Full-stack thought leadership for B2B SaaS startups. We handle production and distribution; the founder provides 1-2 hours of input per week.

  • Founder-led LinkedIn, 3-5 posts per week
  • Long-form articles, 1-2 per week
  • Monthly webinar with repurposing
  • Quarterly case studies
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Founder LinkedIn

Done-for-you founder-led LinkedIn ghostwriting for B2B SaaS founders. Net founder time: about 1 hour per week. Also included in the thought leadership program.

  • Voice card built from your existing best posts
  • Weekly 30-45 minute audio input
  • 3-5 posts per week, drafted in your voice
  • Automated posting
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AEO / AI Search

Answer Engine Optimization (AEO) content programs for B2B SaaS. AEO means building content that AI search tools cite when buyers ask questions. Case study: Tofu, 2.36x AI search visibility in 90 days.

  • 4-8 AEO-built pages per month: guides, comparisons, listicles, definitional pages
  • Full schema markup
  • Weekly citation tracking across ChatGPT, Perplexity, Claude, and Google AI Overviews
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Product Marketing

Product marketing for seed to Series B B2B SaaS. We turn what your product does into language your buyers and sales team can use, then feed it into every content program we run.

  • Positioning and messaging
  • Launch strategy
  • Sales enablement
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Video Content

Video editing and repurposing for B2B SaaS. One recording (a webinar, a podcast episode, a founder talk) becomes a month of distribution-ready video content.

  • Short-form clips for LinkedIn and YouTube
  • Full-episode podcast and webinar editing
  • Captioning, branding, and per-platform formatting
Run webinars? Webinar Repurposing is a sub-offer of this service: 17-25 ready-to-ship assets per webinar, covering LinkedIn, blog, email, podcast, and short-form video, delivered within 7 days of the live event. Or read our webinar repurposing guide.
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GTM & Content Agents

Custom GTM and content agents for B2B SaaS startups. The agent ships AEO-built content end to end at marginal cost, with human approval gates. One-time, fixed-scope projects.

  • Covers research, drafting, QA, schema, and publishing
  • You own the code
  • Optional retainer for editorial review after delivery
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Pricing

Simple terms, scoped to you

Every engagement is custom-scoped on the intro call. Managed services run month-to-month, no long contracts. Agent buildouts are one-time, fixed-scope projects. See Pricing for details.

Which service fits your stage

Which service is right for your stage?

Seed-stage, no content team

Start with founder LinkedIn ghostwriting. Cheapest entry point, fastest signal.

Series A, no content team

The full thought leadership program. Founder LinkedIn + 2 articles per week + monthly webinar. Compounds in 90-120 days.

Series A or B with existing content but no AEO

The AEO content program. Layer it on top of what you already have.

Seed to Series B with a launch coming or messaging that is not landing

The product marketing engagement. Positioning and sales enablement first, then content.

Any stage already recording webinars, podcasts, or talks

The video content service.

Series A or B with technical talent and a long content roadmap

The GTM & content agent buildout. Ship it once, run forever at marginal cost.

Any stage with a webinar program

Webinar repurposing, standalone or layered into the thought leadership program.

Included as standard

What every service includes

Fit check

What we do not do

B2C, e-commerce, or consumer brands.

Companies past Series C with established content teams. We are the bridge, not the replacement.

Engagements with no founder input time. Programs without it flatten into AI-generic content.

Disclosure: StartupCookie is our agency. This page describes the services we sell to B2B SaaS clients.

FAQ

Frequently asked questions

Can I bundle multiple services?

Yes. Most clients run thought leadership plus AEO together. The bundled price is typically lower than the sum of standalone services; we will quote during the scoping call.

What is the minimum commitment?

Managed services run month-to-month. We recommend at least 90 days because content programs compound in the second and third month, not the first. Agent buildouts are one-time, fixed-scope projects, so there is no ongoing commitment unless you add an editorial retainer.

How does onboarding work?

2 weeks. Week 1: voice card kickoff, topic ladder, AEO target query selection, distribution setup. Week 2: first batch of content drafted and reviewed. Week 3 onwards: cadence. We do not require a 6-week setup phase.

Who is the team that will work on my account?

A senior content strategist owns each engagement, supported by AI-native production tooling and (when relevant) a junior editorial associate. One named human is your primary contact. No account managers, no junior writers running the program.

What does the GTM & content agent service have to do with the managed services?

The GTM & content agent service is a custom buildout; we deliver an agent that your team operates. The managed services are us running the content for you. Many clients run both: we run the managed service for 90-180 days while we build the agent, then your team takes over and we stay on retainer for editorial review.

Do you work with B2C, e-commerce, or consumer brands?

No. Every service is calibrated for B2B SaaS. The voice cards, AEO playbooks, distribution channels, and buyer-journey assumptions are all built around B2B buying cycles. We refer B2C teams to category-appropriate specialists.

Talk to StartupCookie

We will walk through your stage, your existing content, your team's bandwidth, and which service fits. No pitch deck. 20 minutes.

Book a 20-minute intro call