Case Studies

Client work, documented with real numbers

StartupCookie is an AI-native content & GTM agency for B2B SaaS. We publish outcome numbers only when they are verified and the client signs off. Four write-ups are live: Tofu with verified numbers, plus engagement write-ups for Venn, Juno, and Puzzle that link the live work so you can judge it yourself.

Verified numbers only All work linked

Last updated: July 2026

Tofu logo AEO / AI Search

Tofu: 2.36x AI search visibility in 90 days

This was an AEO engagement. AEO (answer engine optimization) means getting your company cited by AI search tools like ChatGPT, Perplexity, and Google AI Overviews. Tofu's AI search visibility grew from 7.00% to 16.51% in 90 days. tofuhq.com became the #2 most-cited domain in the Profound Marketing Technology category, ahead of HubSpot, YouTube, and Reddit.

Read the Tofu case study

Service used: AEO / AI Search. Browse all services.

Engagement write-ups
Venn logo

Founder voice and customer proof for Canada's business bank

Founder LinkedIn for co-founder Ahmed Shafik (858 reactions on the flagship post), company video, and the Stan customer story.

Founder LinkedIn + Video
Juno logo

Founder-led content for AI-moderated research

Founder LinkedIn for co-founder Josh Davey (745 reactions, 89 reposts on the flagship post) and the OFX customer story.

Founder LinkedIn
Puzzle logo

Executive long-form for AI accounting

CEO-bylined long-form for Sasha Orloff and the Paradigm (YC W24) customer case study, both live on puzzle.io.

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