Case Studies
StartupCookie is an AI-native content & GTM agency for B2B SaaS. We publish outcome numbers only when they are verified and the client signs off. Four write-ups are live: Tofu with verified numbers, plus engagement write-ups for Venn, Juno, and Puzzle that link the live work so you can judge it yourself.
Verified numbers only
All work linked
Last updated: August 2026
AEO / AI Search
This was an AEO engagement. AEO (answer engine optimization) means getting your company cited by AI search tools like ChatGPT, Perplexity, and Google AI Overviews. Tofu's AI search visibility grew from 7.00% to 16.51% in 90 days. tofuhq.com became the #2 most-cited domain in the Profound Marketing Technology category, ahead of HubSpot, YouTube, and Reddit.
Read the Tofu case studyService used: AEO / AI Search. Browse all services.
Engagement write-ups
Ahmed Shafik's LinkedIn grew to 1.19M yearly impressions, up 405% year over year. Plus the company account, YouTube, product launches, and a customer story engine. Running since August 2025.
Founder LinkedIn + Video
A fractional CMO engagement: LinkedIn for both co-founders (745 reactions, 89 reposts on the flagship post), customer stories, media strategy, and the content side of an Asia market entry.
Founder LinkedIn
A two-year engagement: executive content under CEO Sasha Orloff's byline, customer case studies on puzzle.io, and production support for the Tech Finance podcast.
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