Product marketing that makes complicated products obvious.
Positioning, messaging, launch strategy, and sales enablement for seed to Series B SaaS. Senior product marketing without the full-time hire.
2-week onboarding
1-2 hours per week
Positioning, messaging, launch strategy, and sales enablement for seed to Series B SaaS. Senior product marketing without the full-time hire.
2-week onboarding
1-2 hours per week
Who this is for
Post-seed and Series A SaaS companies that have not made a product marketing manager (PMM) hire, and are not ready to spend a full-time salary on one.
Founders writing the positioning in the gaps between fundraising, hiring, and shipping. It works until it becomes the bottleneck.
Products that win the room in a live demo but lose people on the website. Prospects get it on the call, then the copy undoes the work.
What you get
One shared document that locks who the product is for, the problem it solves, and the exact words that sell it. Every other asset builds on this.
Product and feature launches planned end to end: the narrative, the assets, the channels, and the timeline your team can actually execute.
Homepage and landing page copy that says what the product does in plain English. Written from the framework, so the site finally matches the demo.
A sales story your team can tell in 90 seconds, plus the deck and talk track to match. Built for real sales calls.
Specific, honest one-pagers on how you win against each named competitor, with answers to the objections your reps actually hear.
Product marketing pairs well with the content side of the house. See our guide to thought leadership marketing for how the two fit together.
How it works
We dig into your product, your customers, and your competitors: founder interviews, customer language, win-loss notes. Onboarding runs two weeks from kickoff to the first shipped asset.
You review and lock the positioning and messaging framework. Then we ship what builds on it: website copy, the sales narrative, the competitive one-pagers.
Month to month, we plan and run your launches and keep sales materials current as the product changes. You put in 1 to 2 hours per week. Programs compound over 90 to 120 days.
Proof
Product marketing is the newest service on our roster, so it does not have a public case study yet. We publish client results only when the numbers are verified and the client signs off, and we would rather show you nothing than show you filler. The service is run by the same two co-founders who deliver everything else on this site, on the same model: senior judgment, agent leverage, and a maximum of six clients.
Our most detailed public write-up so far comes from our AEO program (AEO is answer engine optimization, getting your product cited by AI search tools): Tofu grew its AI search visibility 2.36x in 90 days. Read the Tofu case study, or browse all our case studies.
FAQ
Content marketing earns attention: blog posts, guides, and thought leadership that bring buyers to you. Product marketing converts that attention: it decides what your product stands for, who it is for, and how you explain it on your website, in launches, and in sales calls. We run both, and they work best when they share one narrative. If you want the attention side first, start with our guide to thought leadership marketing.
For most seed to Series B teams, yes, for a season. We do the work a first product marketing manager (PMM) would do: positioning, messaging, launches, and sales enablement. You work directly with the two senior co-founders, never account managers. When you are ready for a full-time in-house PMM, we hand over the frameworks and documentation so your hire starts from a running system.
Programs are custom-scoped, month to month, no long contracts. See Pricing for current rates. Onboarding takes two weeks from kickoff to the first shipped asset. After that we run a steady cadence of launch, copy, and enablement work shaped by what your quarter needs. You put in 1 to 2 hours per week, and we handle the rest.
The first asset ships within the two-week onboarding window. Positioning and messaging come first, because everything else builds on them. Expect the full program to compound over 90 to 120 days, as your website, launches, and sales materials start pulling in the same direction.
No. We work only with B2B SaaS companies, mostly seed to Series B. We do not work with B2C, e-commerce, or consumer brands.
Book a 20-minute intro call. We will look at your current positioning and tell you straight whether we can help. Programs are custom-scoped, month to month, no long contracts. See Pricing for details.
Book a callStartupCookie is an AI-native content & GTM agency for B2B SaaS. Two senior co-founders, a maximum of six clients at a time, no account managers.