You already record more than you publish. We take the webinars, podcasts, demos, and founder talks sitting in your drive and turn them into short-form clips, LinkedIn-native video, and YouTube-ready episodes. Editing, captions, branding, and packaging included.
Each episode gets announced once, then sits in a folder. The recording holds weeks of material nobody has cut yet.
Conference talks, product demos, podcast guest spots. The footage exists. Nobody has time to cut, caption, and package it.
You want a steady stream of video for LinkedIn and YouTube without hiring a full-time editor or learning an editing suite.
Vertical and square clips cut from your strongest moments, sized for LinkedIn and YouTube Shorts.
Full-episode edits. We cut the filler, tighten the pacing, and clean up the audio so the long version is worth publishing.
Video built for the LinkedIn feed: a hook in the first seconds, captions always on, and a format that works on mute.
Titles, descriptions, thumbnails, and chapters, so full episodes go up ready to be found, not just ready to watch.
Burned-in captions, your fonts, your colors, and consistent templates. Every clip looks like it came from you, because it did.
Webinar Repurposing is the deepest version of this service. Each webinar becomes a full batch of ready-to-ship assets: LinkedIn posts, short-form clips, a blog post, an email, and a podcast cut, delivered within 7 days of the live event.
A webinar, a podcast episode, a product demo, or a founder video. Raw exports are fine.
We pull the strongest moments, edit the full piece, and cut clips for each platform.
Everything arrives captioned, branded, and formatted per platform, ready to schedule.
We do not have a public video-specific case study yet. Our results write-ups live in the case studies hub. The most detailed public example so far is Tofu, an AEO engagement.
Whatever you already have. Webinar and podcast recordings, Zoom exports, conference talks, product demos, and phone-recorded founder videos all work. Cleaner source footage gives us more to work with, but you do not need a studio.
For webinar repurposing, assets are ready to ship within 7 days of the live event. For other video work, turnaround depends on the length of the footage and the number of deliverables. We set the schedule together at kickoff.
We deliver publish-ready files, captioned and formatted for each platform. On webinar repurposing engagements, distribution is built into the program. If you want us to handle publishing beyond that, we scope it on the intro call.
Programs are custom-scoped to your goals. Month-to-month, no long contracts. See Pricing for current rates.
StartupCookie is two people: co-founders Sam Claassen and Barbara Jovanovic. Senior-only, no account managers. The people you meet on the intro call are the people who edit your video.
StartupCookie is an AI-native content & GTM agency for B2B SaaS. Book a call, bring a recording you like, and we will walk through what we would make from it. Month-to-month, no long contracts. See Pricing for details.