AEO / AI Search

AEO Content Programs for B2B SaaS

We build the pages, the schema, the citation tracking, and the distribution layer so ChatGPT, Claude, Perplexity, and Google AI Overviews cite you when prospects research your category. Typical cadence: 4-8 AEO-built pages per month, with weekly citation tracking.

4-8 pages per month

Weekly citation tracking

Month-to-month

Book an intro call Custom-scoped on the intro call. Month-to-month, no long contracts.

Who this is for

Content-led teams that AI answers skip

Content is your growth channel

B2B SaaS startups whose primary growth channel is content, but whose pages do not appear in AI assistant answers.

You have SEO, not AEO

Teams that have done SEO and want to extend into AEO without rebuilding the whole content function.

Your buyers ask AI first

Founders who understand AI search is replacing Google for their buyers and want a structured response.

What you get

What we ship every month

4-8 AEO-built pages

Guides, comparisons, listicles, definitional pages, or use-case pages, at 1,500-2,000 words each.

Full schema markup

Every page ships with Article, FAQPage, and BreadcrumbList schema at minimum, plus HowTo or ItemList where applicable.

Visuals on every page

A hero image and 2-3 inline data visualizations per page, brand-locked.

Internal linking refresh

An internal linking refresh across your existing content, every month.

Weekly citation tracking

Tracking for your 10-30 target queries. It starts on a starter prompt set in week 1, then expands to the full set across ChatGPT, Perplexity, Claude, and Google AI Overviews as the program ramps.

Monthly performance report

Citations earned, pipeline-attributed traffic, and AEO target-query share of voice.

The checklist

The 7 elements we ship on every page

Element 1

Extractable lede

120-180 words that answer the page's primary question in the first 30 words.

Element 2

Answer-first H2s

Each one a real query, each one answered in 60 words or fewer.

Element 3

Named entities

Specific company names, real products, real cited stats.

Element 4

Sourced statistics

Every stat traces to a URL the reader can click.

Element 5

Tables and numbered lists

Comparison tables and numbered lists, both over-represented in cited answers.

Element 6

FAQ with FAQPage schema

A visible FAQ section whose HTML matches the schema text exactly.

Element 7

Freshness signals

Year in the title, a visible last-updated tag, and schema dateModified set to today.

Every page we ship hits all 7 elements and validates against the AEO linter before it goes out.

Start here

Book a 20-minute scoping call

We will audit your existing pages against the 7 AEO elements above, surface what is leaking citations, and walk through what an AEO program looks like for your stage.

Book a scoping call Or read the AEO playbook first

How it works

Audit, ship, track

1Audit and fix

We audit your existing top 10-20 pages against the 7 elements and fix what is leaking citations. Usually that is schema, the lede, or FAQ matching.

2Ship new pages

We add 4-8 AEO-built pages per month on the queries you do not yet rank for, with full schema and an internal linking refresh across your existing content.

3Track and report

Citation tracking starts on a starter prompt set in week 1, then expands to your 10-30 target queries across ChatGPT, Perplexity, Claude, and Google AI Overviews. Every month you get citations earned, pipeline-attributed traffic, and share of voice.

Proof

Tofu: 2.36x AI search visibility in 90 days

2.36x

AI search visibility growth for tofuhq.com in 90 days.

7.00% to 16.51%

AI search visibility at the start and the end of those 90 days.

#2

Most-cited domain in Marketing Technology, ahead of HubSpot, YouTube, and Reddit.

Read the Tofu case study

The playbook behind the program: read our AEO guide for B2B SaaS.

Disclosure: StartupCookie is our agency. This page describes the AEO service we sell. The principles in our AEO guide are brand-agnostic.

Who this is not for

An honest note on fit

B2C or e-commerce

AEO applies but the calibrations are different.

Teams without any existing content

Start with our broader thought leadership program; AEO works best on top of a content base.

Teams that want a tool

AEO is craft-heavy. If you want software to use yourselves, look at Profound, Otterly.ai, or Peec AI instead.

Pricing

Custom-scoped, month-to-month

Every engagement is custom-scoped on the intro call. Month-to-month, no long contracts. Scope ranges from a core monthly page cadence with citation tracking to competitor prompt mining and sitewide AEO audits for teams with large existing content libraries. See Pricing for how we structure engagements.

FAQ

Frequently asked questions

How long until we see AI citations?

14-28 days for Perplexity, 21-45 days for ChatGPT, 28-56 days for Google AI Overviews, 28-60 days for Claude. Anything faster is unusual; anything longer than 90 days suggests the topic does not have real query volume or the pages are missing one of the 7 elements.

What is the difference between AEO and SEO?

SEO optimizes for Google's ranked search-results page. AEO targets the answer an AI assistant generates. The signals overlap but weight differently. See our AEO guide for the full breakdown.

Do you do AEO on existing pages or only new ones?

Both. We typically audit your existing top 10-20 pages first, fix what is leaking citations (usually schema, lede, FAQ matching), then add new pages on the queries you do not yet rank for.

Can you guarantee citations?

No, and anyone who does is lying. We can guarantee that every page we ship hits the 7 elements above and validates against the AEO linter. The citation outcome depends on real query volume and the competitive landscape, which we cannot fully control.

What citation tracker do you use?

We start new clients on a lightweight tracker covering a starter set of prompts, then expand coverage as the program ramps. For larger programs we run a DIY tracker across Perplexity Sonar, OpenAI's web search, Anthropic's web search, and Google Gemini grounding. The DIY tracker runs on a small monthly API budget and lives in your stack, not ours.

Run AEO with StartupCookie

AEO content programs for B2B SaaS startups. 4-8 AEO-built pages per month, full schema, weekly citation tracking. Custom-scoped on the intro call, month-to-month, no long contracts.

Book a 20-minute intro call

Still comparing options? See our list of the best AEO agencies before you decide.