StartupCookie runs content for B2B fintech and finance software companies, including Venn, a Canadian business banking platform, and Puzzle, AI accounting software. Venn co-founder Ahmed Shafik's LinkedIn, which StartupCookie has written since August 2025, closed 2025 at 1,192,605 impressions, up 405.2% on the prior year.
From $5,000/month
2-week onboarding
Month-to-month
Fintech work
Since August 2025, StartupCookie has run LinkedIn for co-founder Ahmed Shafik and the Venn company account, Venn's YouTube channel, product launches and a customer story engine. Ahmed's LinkedIn closed 2025 at 1,192,605 impressions, up 405.2% on the prior year, and his flagship post finished at 858 reactions and 48 comments. Customer stories for Stan, Alan, Sherpa, Office Central and Data Loft are live on venn.ca, each with its own launch video and social rollout. The Reporting and Tasks launches shipped the same way. The engagement is still running. Read the Venn case study.
For two years, through the end of 2025, StartupCookie produced executive long-form under CEO Sasha Orloff's byline, customer case studies such as Paradigm (YC W24), and production support for Tech Finance, the podcast Sasha hosts. Read the Puzzle case study.
Every number above is public and linked from the case studies. If a buyer can't check it, StartupCookie doesn't claim it.
What's different
Founders and finance leaders move money with companies they already recognize. Venn's program is built on a co-founder people know from their feed and a company account that shows real customers using the product.
Fintech buyers discount anonymous claims. Customer stories name the company and show real money moving through the product: Venn's run on venn.ca under the customers' own names, and Puzzle's Paradigm story is on the record on puzzle.io.
Software that touches the ledger asks accountants to trust it with their core work. Puzzle's content argues its position in the CEO's own words, in long form, on its own domain: real-time, accurate financials with accountants firmly in control.
Venn grows through self-serve signup with no sales calls, so the content does the selling: YouTube videos that answer what Canadian business owners already search, launch content for every feature, and onboarding emails that take a new signup to the first transaction.
Services
LinkedIn written in the founder's voice from a weekly call, plus the company account. Venn's co-founder program is the example. Founder LinkedIn
Launch videos, posts and walkthroughs for every feature, and onboarding emails that take a signup to the first transaction. Product marketing
Customer story videos, short product clips, and a YouTube channel run as a search channel for self-serve signup. Video content
Long-form under the CEO's byline and named customer stories on your own domain, like Puzzle's. Thought leadership
Comparing agencies? Read our list of the best fintech content marketing agencies, StartupCookie included, with the limitations of each.
FAQ
Venn, a Canadian business banking platform, since August 2025 and still running, and Puzzle, AI accounting software, for two years through the end of 2025. The case studies link every deliverable: Venn and Puzzle.
It depends on how the company sells. Venn grows through self-serve signup, so its program covers founder LinkedIn, the company account, short product videos, YouTube, launch content, onboarding emails and customer stories. Puzzle needed executive long-form, customer case studies and podcast production support.
Programs start at $5,000 a month, month-to-month, with no long contracts. Each program is scoped on a 20-minute intro call.
Onboarding takes two weeks from kickoff to the first shipped asset.
Founder Barbara Jovanovic runs every engagement herself, and custom AI agents handle the production work. There are no account managers, and StartupCookie takes a maximum of eight clients at a time.
No. StartupCookie works with B2B companies: products sold to businesses, finance teams and financial institutions. Consumer apps and B2C brands are out of scope, and StartupCookie doesn't run paid media.
Book a 20-minute intro call. Barbara will look at what you publish today and tell you straight whether StartupCookie can help. Programs are custom-scoped, month to month, no long contracts.
Book a callStartupCookie is a content and GTM agency for B2B startups. Founder Barbara Jovanovic runs every engagement, with a maximum of eight clients at a time.